Why Blogs Could Be Bad for Business

As an extend to a previous post “Blogging l’entreprise” here is Why Blogs Could Be Bad for Business in which Neil McIntosh comments that business weblogging will not be adopted in the way being touted today and a change of culture will be needed.

“Information is power” is a more likely mantra in many organisations. Whenever you hear those three words, you’re hearing the signal of the kind of closed information culture where there’s also a heads-down, bunker mentality utterly unsuited to the openness required for a convincing weblog, be it an external PR effort, or knowledge-sharing internal one.

There are plenty of areas of business where people are judged on their knowledge, and the competitive edge – and thus the safety of everyone’s jobs – is the thickness of a single good idea. Share it all on a weblog, with competitors or (worse) an office rival? You must be kidding.

And, alas, changing that kind of culture is going to take far more than merely installing a smart piece of software on a server, and encouraging everyone to blog on.