Changing Patterns of Creative Work

Changing Patterns of Creative Work is the kind of “fast-food” reading I like (very much like the Totem Books “Introducing…”). Very originally structured. In this research notes about the Changing Patterns of Creative Work, the authors reports about the changing features characteristic of the creative class. 8 patterns are covered. In italic, the features in can related to.

Time
For this growing body of creative workers, their model of time resembles an integrated helix of work, life and play. There is no sense when creative workers turn on or off. A blend occurs across all their activities, and it is intention, not hour or location, that determines each creator’s chosen activity. Since they follow the flow of an idea, it is almost impossible to segment creative work.

Place
Creative workers, the office has lost its meaning. Access to mobile tools has removed the need to be tied to a location. Creative workers can think and create anywhere, anytime, since they move seamlessly between time, place and activity. They tend not to be defined by the place that they are in because they make time and space support their flow. They go where their ideas need to be or need to be found. Creative workers may use the office to catch up with colleagues or to coordinate large meetings, but most would rather meet in a location that brings the energy, social atmosphere and “tools” (a drink, a comfy couch, a breeze) that a collaborative event really demands (I wish I had that liberty!).

Technology
The office is in the creative workers’ pockets and on their backs.

Age
Creative workers are not defined by age

People
While creative workers are cosmopolitan, that does not mean they live only in cities – they exemplify itinerant. Creative workers move as they will. Whether it is a weekend somewhere else to draw inspiration,
another place that is hosting a small gathering of creatives, or a week away every year to read and review everything important, creative workers cannot be found by looking at location.

Economics
There is growing recognition that “the relatively well educated and relatively creative are disproportionately important” to economic growth. Creative workers face the metric challenge every day. “Solving the problems of knowledge worker productivity and performance is a daunting prospect.

Marketing
Demographics cannot find creative workers.

Community
Now, more regions are recruiting individuals, not necessarily businesses. Regions are being challenged to attract the people who then will attract companies. The bottom line is that city leaders and politicians must create a people climate, as well as business climate. Creative workers are easily able to migrate. While some may be sentimental about certain places, most are eager to find an energizing and supportive place for their passions.