A Technology Driven Mobile Industry

The mobile industry is still so desperately technology driven. Even without real services, operators still push the technology to market. Two recent articles on Location Based Services and mobile TV show clear examples of this push frenzy:

Location-Based Services “Gathering Steam”

There are instances where location information could be useful other than getting driving directions or finding the nearest cafe, even if operators can’t think of what they might be. Sooner or later, carriers will have to realize they can’t provide every service themselves, and that some other people might be able to come up with some things to make them money and provide use for subscribers.

Never Mind The (Lack Of) Interest: Mobile TV Marches On

There is only a little consumer “enthusiasm or demand” for mobile TV, an unwillingness to pay for it and low desire to see mobile TV functionality in forthcoming devices. [...] New services are too often based around the “what can it do?” question — which is concerned with the functionality of the technology. But what consumers want to know is “what can I do?” — that’s about services.