The Scale of Mass Production and the Scope of Customized Solutions

From Mark van Doorn (Research scientist of Philips Research Laboratories Eindhoven) talk at AmIGro.

“To create personalized Ambient Intelligence on a mass basis however, we must also take into account costs”

Mark talks about the current shift to the experience economy in An Inside Story on the Experience Economy.

Via SmartMobs
Relation to my thesis: Costs of personalize customization in a large scale is a constraint of ambient intelligence.